The No More Red campaign sees a collaborative effort and commitment from both the Arsenal and Adidas to provide new opportunities to the Youth of London.

Youth clubs and extra curricular activities for young people are a focal point for this campaign and both brands have made investments in providing safe spaces for the youth.

Having a Youth Club to go to is so important as it is a space to express yourself and talents/ passions and it sets young people on a great path. I myself understand this through first hand-experience. Having the right mentors and people around you as a young person in London can change your life. This is why the campaign is so incredible and Football is so powerful as it provides opportunities.