new addition into the Rocky Nico archives
“It’s absolutely in response to the knife crime crisis that we’ve got going on,”
More than just a Football shirt...
In the 21-22 Season Arsenal x Adidas showcased their stance and support for Anti-Knife Crime through the 'NO MORE RED' Campaign.
(Traditionally Arsenal would wear red as the club's main home colour, removing the red is a symbol to stop the bloodshed through Knife Crime).
The No More Red campaign sees a collaborative effort and commitment from both the Arsenal and Adidas to provide new opportunities to the Youth of London.
Youth clubs and extra curricular activities for young people are a focal point for this campaign and both brands have made investments in providing safe spaces for the youth.
Having a Youth Club to go to is so important as it is a space to express yourself and talents/ passions and it sets young people on a great path. I myself understand this through first hand-experience. Having the right mentors and people around you as a young person in London can change your life. This is why the campaign is so incredible and Football is so powerful as it provides opportunities.
SHIRT IN ACTION. Nottingham Forest (A) 09.01.22
For the first time The Arsenal donned the No More Red shirt vs Nottingham Forrest away from Home in the prestigious FA Cup.
At this point the message became global, the whole world was watching. The spectators were forced to speculate and question why Arsenal the all-time leading FA Cup Winners were wearing all-white, ultimately shedding light for the campaign.
A cameo from Football Legend Wrighty and Film/ TV Icon Idris Elba on the panels provided a huge influence for the campaign pre-game as they discussed the message .
OXFORD UNITED (A) 09.01.23
For the second time over Arsenal wore the No More Red shirt but with a different Adidas Template. The template which was used is called the Condivo 22' shirt
Key differences to the 22-23 No More Red shirt is the black outlines within the Arsenal x Emirates logo as well as the Black Adidas logo.
Here are all the charities that Arsenal x Adidas are supporting:
• Arsenal in the Community
• The Stephen Lawrence Day Foundation
• Steel Warriors
• Don’t Stab Your Future
• Box Up Crime
• Copenhagen Youth Project
• St Giles Trust
• Octopus Community Network
• The Ben Kinsella Trust
Each Charity have received a very small/ limited amounts of No More Red shirts which can be attained by volunteering your services and making a difference in the community.